About Me!

Hi there, I am Ana - digital designer, a fighter when it comes to ugly interfaces and odd digital experiences. 

I believe that user-centered approach in design together with regular communication make up the base for engaging designs and useful products. By understanding user needs and preferences one gains the necessary power and wisdom to transform his magic (skills) into a physical product. Apparently, the best practice would be to co-create the product together with the users, while always remembering and mindfully understanding business resources and capabilities.

That is why, It is crucial for me to think about the feasibility of designs and discuss its development complexity with the team before making decisions. 

As a team of one, I always try to bridge the gap between design and development by cultivating collaboration within the team as well as introducing new ways to improve cross-functional communications. 

However, as a creative person and a preacher of aesthetics, I never stop thinking blue sky and experimenting with interfaces. To me, a great digital experience should not only be useful but also pleasurable - interactions are intuitive and are barely noticed by the user eye making them almost invisible to a conscious mind. 

So if you are feeling like we are on the same wavelength , please check out the projects that I worked on recently!